07/29/2010 (4:41 am)
Indian Foods Market in Canada Best answer on the web
3. Determining if there has been a growing interest in Indian food restaurants in Canada. 4. Determining the size of the Indian food market in Canada ($$ spent in restaurants and purchases in grocery stores). 5. What Indian food brands are available in the market (Pataks etc) and what their position is in terms of market share.
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M.SundaraRajan
http://www.primaryinfo.com
Functional Foods and Canadian Market Trends:
Source:http://www.herbalgram.org/wholefoodsmarket/herbclip/review.asp?i=43513
Fitzpatrick K. Functional foods find fertile ground in Canada. Functional Foods & Nutraceuticals. Apr 2002:18-20.
Fitzpatrick K. The top 10 trends in functional foods. Canadian Natrual Health Retailer. Sept/Oct 2002:24-29.
The first article, "Functional foods find fertile ground in Canada," gives an overview of the Canadian functional foods and natural health products industries. In September 2001, the Natural Health Products (NHP) Directorate of Health Canada proposed a broadening of the definition of NHPs to include products that are likely to include "homeopathic preparations, substances used in traditional medicine, minerals or trace elements, vitamins, amino acids, essential fatty acids or other botanical-, animal- or microorganism-derived substances." The author states that most foods are unlikely to fall into this expanded definition. However, she says that "the term functional foods has been used extensively in Canada to describe foods with demonstrated physiological benefits and capable of reducing chronic disease risk."
The Nutrition Business Journal (NBJ) "estimates that Canada's total nutrition industry in 2000 was almost US$4 billion." This number includes supplements, natural and organic foods, natural personal care products, and functional foods (these contain "additives for health benefit"). NBJ says that there has been a 5-7% overall growth in these four markets with Canada's industry representing 3% of the global market in 2000.
While a 1998 estimate puts the Canadian industry at about 120 companies, this figure doesn't include the smaller companies that produce and distribute NHPs, functional food ingredients, and nutraceuticals. Many of these smaller companies are start-ups that enter the industry as part of farm or coastal diversification strategies.
The manufacturing sector is by far the fastest growing of the industry, followed by the food and food ingredient sector; 70% of these manufacturers import their ingredients, etc., and 65% export their products, most of which are dietary supplements and herbal products. This growth is partially due to the fact that Canada's natural resources are a great source for wild herbs, NHPs, and cosmetics. Many of these are essential fatty acids (EFAs) supplements.
The natural resources and the "regulatory liberalisation being instigated by Health Canada" suggest that the country will continue to be a "major player" in the industry well into the future.
The second article, "The top 10 trends in functional foods," outlines some of the leading trends in the up and coming Canadian industry. Canada's nutritional, NHP, and functional foods industries have grown and received more attention over recent years due to factors such as a rise in scientific research validating the safety and efficacy of their products; increasing media coverage; rises in the nutritional knowledge of consumers, their interest in "natural" solutions to health problems, their awareness of the relationship between diet and disease, and their expectation that food should do more than provide "simple nutrition;" and the demands of an aging population that cares more about preventing chronic disease than ever before.
The first trend is a growing emphasis on self-treatment. The author says that this is due to consumers' diminishing confidence that their diet satisfies their full nutritional needs. This trend is seen in the fact that more consumers are, to some extent, choosing foods based on their health benefits.
The next trend is the rise in condition-specific products. The most popular of these are products to control stress, enhance energy, eliminate or lessen fatigue, control weight and cholesterol, and ease joint and arthritis pain. Over the past several years, consumers have become more willing to try foods with vitamins, dietary fibers, and proteins as well as foods with no or less fat, sugar, cholesterol, and sodium. This trend can be seen in the growing popularity and availability of soy products and the growing awareness of their cardiovascular benefits. Public awareness of omega-3 fatty acids and the positive effects of pre- and probiotics are also expected to increase over the next few years, as will the popularity of products containing these ingredients.
The third trend is lifestyle enhancers which are the most popular products, and many of these products aim at reducing stress and fatigue and enhancing energy levels. "Energy beverages are being customized to fit the needs of various subgroups such as gender, age and?sports." These products include vitamin and mineral-enhanced beverages, fortified water, and infused beverages. In the future, fortified teas, ices, and juices will continue to rise in popularity. Nutrition bars are another product available to fit any consumer need, the most popular of these have high protein and are enriched with soy, vitamins, and minerals. Stress and sleep-oriented products such as teas and candies with chamomile or valerian are also growing in popularity.
Sports market crossover products are fourth in the list of trends. These products are developed to increase short and long term energy, aid in recovery from fatigue, increase lean muscle mass, and burn fat. The market for sports-oriented meal-replacements and liquid nutrition, as well as for bars, powders, and beverages will continue to grow.
Vegetarianism is the fifth trend. The growing number of Canadians adopting vegetarian lifestyles is due to several factors including health concerns as well as concern for animal and environmental welfare. This trend has led to an increase of interest in and availability of soy, soy-related, and other dairy and meat replacement products.
Gender and age positioning is number six on Fitzpatrick's list. Seventy-five percent of Americans believe that each person's nutritional needs are different, a belief that is also held by many Canadians. Increased interest in female health issues have led to the development of many functional food products that contain nutrients of interest to women. The most important female health concerns are heart disease, breast cancer, bone and joint health, and fatigue. Products are also aimed at men who are concerned about high cholesterol, cancer, high blood pressure, weight control, and diabetes. The most popular products for men are supplement powders and nutrition bars. Due to the aging the baby boomer population, many products are tailored to specific stages in life and conditions such as arthritis, high blood pressure, obesity, high cholesterol, fatigue, and poor eyesight.
Number seven is weight, satiety, and appetite suppressant products. As overweightness and obesity are growing epidemics in North America, the popularity of weight loss products (mostly pills and liquid meal-replacements) is higher than ever. Three-quarters of shoppers say their purchases were influenced by their desire to lose or control weight. These products include those that are low in fat and calories, high in protein, and contain little or no sugar.
Natural and organic products are number nine on the list. Many consumers feel that natural or organic foods are better than traditional ones. The fastest growing categories include snacks and candy, cereals, dairy, and frozen foods. Soy products and those high in protein are also quite popular. Consumer concern about genetically modified organisms and the "lack of consistent and understandable labelling present on food products" are both factors that have influenced the growth of this category.
The tenth and final trend is the growth of non-traditional food markets. These are specialty foods and beverages that prevent, treat, or improve physical condition. The most popular products are for eye and dental health. The first category includes products with lutein and the vitamins A and E; while the second features products such as sugar-free gum and candies for oral pain, sore throats, and nighttime relief. Due to the increased awareness about the relationship between diet and skin health, many products contain vitamins, minerals, and herbs that benefit the skin.
Consumer demand; the growing number of pharmacists, chemists, and food processing companies (and thus a need for more raw materials and ingredients); and the open Canadian regulatory system will all help Canada become a major global player and give consumers greater access to healthy, safe and high quality functional food products.
?Stacy Elliott
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